🌟 Essential Hotel Metrics – The Pulse of Hospitality Excellence

 



🛏️ 1. Occupancy Rate (OCC)

What it tells you: The percentage of available rooms that were sold during a specific time.
Formula:
(Number of Rooms Sold ÷ Total Available Rooms) × 100
Example:
If a hotel has 100 rooms and sells 80 rooms in a night:
→ Occupancy Rate = (80 ÷ 100) × 100 = 80%

💰 2. Average Daily Rate (ADR)

What it tells you: The average income earned per occupied room.
Formula:
Total Room Revenue ÷ Number of Rooms Sold
Example:
If the hotel earns 40,000 birr from 80 sold rooms:
→ ADR = 40,000 ÷ 80 = 500 birr

📊 3. Revenue Per Available Room (RevPAR)

What it tells you: Combines occupancy and ADR to measure total room revenue potential.
Formula:
RevPAR = Occupancy Rate × ADR
or
RevPAR = Total Room Revenue ÷ Total Available Rooms
Example:
If OCC is 80% and ADR is 500 birr:
→ RevPAR = 0.8 × 500 = 400 birr

🔄 4. Average Length of Stay (ALOS)

What it tells you: How long guests typically stay at your property.
Formula:
Total Room Nights ÷ Number of Bookings
Example:
If you sold 300 room nights from 100 bookings:
→ ALOS = 300 ÷ 100 = 3 nights

👥 5. Guest Satisfaction Score (GSS)

What it tells you: The overall satisfaction level based on guest reviews and surveys.
Example:
Collected from platforms like TripAdvisor, Booking.com, or internal feedback forms.
→ GSS = 4.6/5 or 92%

💸 6. Cost per Occupied Room (CPOR)

What it tells you: How much it costs to service an occupied room.
Formula:
Total Operating Costs ÷ Number of Rooms Sold
Example:
If costs are 16,000 birr and 80 rooms sold:
→ CPOR = 16,000 ÷ 80 = 200 birr

🧾 7. Gross Operating Profit per Available Room (GOPPAR)

What it tells you: Measures profitability per available room.
Formula:
Gross Operating Profit ÷ Total Available Rooms
Example:
If GOP is 50,000 birr and 100 rooms:
→ GOPPAR = 50,000 ÷ 100 = 500 birr

🏷️ 8. Booking Pace

What it tells you: The speed at which rooms are being booked over a future period.
Example:
If you had 50 bookings in the last 10 days for the next 30 days → Booking pace = 5 bookings/day

🧭 9. Cancellation Rate

What it tells you: The percentage of bookings that are canceled.
Formula:
(Number of Canceled Bookings ÷ Total Bookings) × 100
Example:
If 10 out of 100 bookings are canceled:
→ Cancellation Rate = 10%

📞 10. Conversion Rate

What it tells you: The percentage of inquiries that result in actual bookings.
Formula:
(Number of Bookings ÷ Total Inquiries) × 100
Example:
50 bookings from 200 inquiries → Conversion Rate = 25%

🧾 11. Food & Beverage Cost Percentage

What it tells you: Efficiency in managing food and drink costs.
Formula:
(Cost of F&B Sold ÷ F&B Revenue) × 100
Example:
If F&B cost is 30,000 birr and revenue is 100,000 birr:
→ F&B Cost % = 30%

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